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What to sell on Taobao in autumn

2026-01-21 20:03:35 Fashion

What to sell on Taobao in autumn? An inventory of hot topics and hot content on the entire network in the past 10 days

With the arrival of autumn, consumers' shopping needs are also quietly changing. As the leading e-commerce platform in China, Taobao releases a number of hot-selling products every autumn. This article combines the hot topics and hot content on the Internet in the past 10 days to sort out the hot-selling categories and trends on Taobao in autumn to help merchants and consumers grasp market trends.

1. Trend analysis of popular products in autumn

What to sell on Taobao in autumn

Based on the search data and discussion on social platforms in the past 10 days, the following are the categories and specific trends of popular products on Taobao in autumn:

CategoryPopular itemsheat indexgrowing trend
clothingKnitted cardigans, sweatshirts, windbreakers★★★★★up 30%
Household itemsBlankets, thermos cups, humidifiers★★★★up 25%
Beauty and skin careMoisturizing cream, lip balm, hand cream★★★up 20%
foodNut gift box, health tea, instant hot pot★★★up 15%
digital accessoriesHand warmers, wireless headphones, mobile phone cases★★up 10%

2. Clothing: both warmth and fashion

Autumn is the peak season for clothing changes, and consumers have strong demand for warm and fashionable items. Data for the past 10 days shows:

  • knitted cardigan: Search volume increased by 40% year-on-year, especially loose styles and retro styles are the most popular.
  • sweatshirt: Sales of fashionable sweatshirts with patterns or logos have surged, with young people accounting for the main spending power.
  • windbreaker: The classic khaki trench coat is still a must-have in autumn, and the lightweight style is more popular among southern consumers.

3. Home Furnishings: Improving Life Comfort

As the weather gets cooler, demand for home furnishings rises significantly. The following are recent popular home products:

merchandiseprice rangeReasons for hot sales
blanket50-200 yuanAs the weather gets cooler, the need to keep your home warm increases
thermos cup30-150 yuanAutumn health craze drives sales
humidifier100-500 yuanDry weather in north prompts purchases

4. Beauty and skin care: Moisturizing is the key

Skin is prone to dryness in autumn, and moisturizing skin care products have become the first choice for consumers. Popular beauty products in the past 10 days include:

  • moisturizing cream: In particular, sales of products containing hyaluronic acid or ceramide ingredients have doubled.
  • lip balm: Lip balm with color changing function is popular among young women.
  • hand cream: Compact and portable hand cream has become a must-have item in your bag.

5. Food: Health preservation and convenience coexist

Autumn is a good time to take supplements. Healthy foods and convenience foods are also popular:

  • Nut gift box: After the Mid-Autumn Festival, nut gift boxes are still selling well, especially mixed boxes are more popular.
  • health tea: The sales of health-preserving tea drinks such as wolfberry, chrysanthemum, and red dates have increased significantly.
  • Instant hot pot: The lazy economy has promoted instant hot pot to become a popular food in autumn.

6. Summary and suggestions

Based on data from the past 10 days, Taobao’s best-selling products in autumn are mainly concentrated in clothing, home furnishings, beauty, food and other fields. Merchants can adjust inventory and marketing strategies based on the above trends, while consumers can refer to these popular products to stock up in advance or seize promotional opportunities.

The fall shopping season has arrived, what products are you ready to buy?

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