How about customizing it well? Analysis of hot topics and hot content on the entire network in the past 10 days
In recent years, customized services have gradually become a new consumption trend, among which "customized well deserves" has sparked widespread discussion as an emerging brand. This article combines the popular topic data from the entire network for the past 10 days (as of October 2023) and analyzes it from the dimensions of product reputation, service model, price competitiveness, etc. to help consumers fully understand the brand.
1. Statistics of hot topics on the entire network
| Topic Category | Related discussions | Main Platforms | Popularity index |
|---|---|---|---|
| Product quality evaluation | 28,500+ | Xiaohongshu/Zhihu | ★★★★☆ |
| Customized service process | 15,200+ | Weibo/B site | ★★★☆☆ |
| Price dispute | 9,800+ | TikTok/Post Bar | ★★★☆☆ |
| After-sales experience | 6,700+ | Black Cat Complaint/Douban | ★★☆☆☆ |
2. Core advantages analysis
1.Highly personalized: User @彩彩彩 posted a list on Weibo and showed that its glasses customization can provide 12 materials and 50+ color combinations, and the pupil distance is accurate to the error range of 0.5mm.
2.Technology empowerment experience: Xiaohongshu’s hot posts show that the brand uses AI facial scanning technology, and the 3D preview function has received positive reviews from 87% of users.
3.Cross-border joint brand effect: The cooperation model with the National Trend IP "Forbidden City Cultural and Creative" has exceeded 2,000 pieces in a single day, becoming a hit Douyin product.
| Services | Basic price | High-end model price | Delivery cycle |
|---|---|---|---|
| Optical glasses | Starting from 399 yuan | Starting from 1299 yuan | 7 working days |
| sunglasses | Starting from 599 yuan | Starting from 1899 yuan | 10 working days |
| Smart glasses | Starting from 1999 yuan | Starting from 4999 yuan | 15 working days |
3. Controversy Focus
1.Price transparency issues: Zhihu column pointed out that some users reported that the lens upgrade fee was not clearly marked during the preliminary selection.
2.Logistics age fluctuations: The Black Cat Complaint Platform received a total of 23 complaints of delayed delivery in October, mainly focusing on orders with a customization cycle of more than 15 days.
3.Adaptation accuracy: The actual test of B station UP main test shows that the virtual trial-on error rate of special face shapes (such as those with prominent cheekbones) reaches 12%.
4. Consumer decision-making suggestions
1.Suitable for the crowd: Young people who pursue a unique design sense (72% aged 18-35) and those who need accurate lens adaptation during medium and high myopia.
2.Pit avoidance guide: It is recommended to choose an offline experience store to complete the initial optometry (86 companies have been opened nationwide), and detailed parameter reports are provided for online orders.
3.Promotion timing: According to historical data, the probability of free upgrade of accessories during Double 11 is 65%, and there are often 50% off clearance activities for old models in March of the following year.
Summarize:Good customization shows strong competitiveness in the field of personalization. Its scientific and technological applications and design innovation have been recognized by the market, but there is still room for optimization in terms of standardized service processes and price systems. It is recommended that consumers make a choice based on actual needs, weigh the custom premium and exclusive value.
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