How to stay connected: Analysis of hot topics and hot content on the Internet in the past 10 days
In the era of information explosion, "hitting" (referring to quickly seizing hot spots and concentrating resources to make breakthroughs) has become a key strategy for individuals or enterprises to obtain traffic and attention. This article combines hot topics across the Internet in the past 10 days (as of October 2023) to provide you with structured data analysis and practical suggestions.
1. List of hot topics on the Internet in the past 10 days
| Ranking | Topic Category | Typical events/keywords | heat index |
|---|---|---|---|
| 1 | Frontier of science and technology | AI large model application, iPhone15 review | 9.8 |
| 2 | Social and people's livelihood | National Day tourism data, oil price adjustments | 9.5 |
| 3 | entertainment gossip | A top celebrity’s love affair exposed | 9.2 |
| 4 | international current affairs | Palestinian-Israeli Conflict, Nobel Prize Announced | 8.7 |
| 5 | health and wellness | Mycoplasma pneumonia prevention and autumn health care | 8.5 |
2. Analysis of popular topic communication characteristics
| Communication platform | TOP1 topics | user engagement | life cycle |
|---|---|---|---|
| entertainment gossip | 85% | 3-5 days | |
| Douyin | Technology Review | 78% | 7-10 days |
| WeChat public account | health and wellness | 65% | 10 days+ |
3. How to effectively "target" hot spots?
1. Timeliness control:According to the data, technology topics have the longest life cycle (7-10 days), while entertainment hot topics have the shortest life cycle (3-5 days). It is recommended to establish a hotspot hierarchical response mechanism:
| Hotspot type | response time | Content format suggestions |
|---|---|---|
| breaking news | Within 2 hours | News/short comments |
| Continuous hot spots | Within 24 hours | In-depth analysis |
| cyclical topics | 3 days in advance | Thematic planning |
2. Content grafting skills:in the near future"Mycoplasma pneumonia prevention"Taking hot spots as an example, different fields can be combined like this:
-Education industry:"How to prevent campus infectious diseases during the school season"
-Food industry:"10 Autumn Ingredients to Boost Your Immunity"
-Fitness industry:"Home Exercise Plan for Extraordinary Times"
3. Risk avoidance guide:
| Risk type | Typical cases | Precautions |
|---|---|---|
| policy risk | Medical advertising restrictions | Avoid absolute statements |
| ethical risks | Disaster Event Marketing | Entertainment expressions are prohibited |
| Copyright risk | Unauthorized image use | Use CC0 material |
4. Recommendation of practical tools
1.Hot list aggregation:New list/Qingbo index
2.Trend forecast:Google Trends
3.Public opinion monitoring:Eagle Eye Speed Reading Network
Grasping the essence of "zhao" isQuick response + added value. It is recommended to check the hot lists of each platform at fixed times every day (such as 9 a.m. and 8 p.m.), establish a hotspot archive, and reserve 3-5 sets of standardized response templates. Remember: hotspots are just entrances, and continuing to provide valuable content is the key to retaining users.
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