How about Ayige, Guangzhou?
Recently, Guangzhou AIG Home Furnishing Co., Ltd. (hereinafter referred to as "AIG") has become one of the focuses of hot discussion on the Internet. As a home furnishing brand that focuses on whole-house customization, how is AIG performing in the Guangzhou market? This article will give you a comprehensive analysis from multiple dimensions such as brand background, product quality, service reputation, price competitiveness and user feedback, combined with hot data from the entire network in the past 10 days.
1. Brand background and market positioning
Founded in 2010 and headquartered in Guangzhou, AIG is a whole-house customization enterprise integrating R&D, production and sales. Its main products include customized furniture such as wardrobes, cabinets, and bookcases, targeting mid- to high-end home users. In the past 10 days, Aiige has been on the hot search twice due to "618 promotion activities" and "environmental protection material controversy".
| hot events | Number of discussions (times) | Main platform |
|---|---|---|
| 618 promotion | 12,500 | Weibo, Xiaohongshu |
| Environmentally friendly materials controversy | 8,300 | Zhihu, Douyin |
2. Product quality and environmental performance
AIG claims to use E0-grade environmentally friendly boards, but recently some users have questioned the formaldehyde release of some of its products. Judging from the data across the entire network, discussions on environmental performance are polarized:
| Review type | Proportion | Typical comments |
|---|---|---|
| positive review | 62% | "There is no peculiar smell after installation, and the test meets the standards" |
| Negative review | 38% | "The thickness of the cabinet board is not enough to meet the promised standards" |
3. Service experience and user reputation
User feedback in the past 10 days shows that the response speed of AIG’s after-sales service is the main point of controversy. The following is sample statistics of 100 comments:
| Service link | Satisfaction | Main questions |
|---|---|---|
| design services | 85% | The designer’s professionalism has been praised |
| Installation services | 73% | There is a delay |
| After-sales service | 65% | Complaint handling efficiency is low |
4. Price competitiveness analysis
Compared with brands such as Sofia and Oppein, the price range of Iiger is at the mid-range level. The price of its recently promoted "whole house package" is 698 yuan/㎡ (projection area), but please note the hidden charges:
| brand | Basic package price | Common additional expenses |
|---|---|---|
| Ayiger | 698 yuan/㎡ | Hardware upgrade, special door type |
| sophia | 799 yuan/㎡ | Functional accessories, designer fees |
5. Consumer purchasing suggestions
1.Environmental protection verification:It is required to see the original plate test report, focusing on the formaldehyde release amount (should be ≤0.05mg/m³)
2.Contract details:Clearly mark the plate brand, thickness and liability for breach of contract
3.Price comparison strategy:It is recommended to compare more than 3 brands and pay attention to calculate the total price rather than the unit price of the package.
Summary:Guangzhou AIG has certain advantages in design and cost performance, but it still needs improvement in after-sales response and environmental transparency. It is recommended that consumers consider comprehensively based on their own budget and environmental protection requirements, and give priority to package products that provide third-party quality inspection services.
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