What brand of Japanese cosmetics are there?

What brand of Japanese cosmetics are there?

In recent years, Japanese cosmetics have become popular among consumers around the world because of their high quality, gentle formulas and unique effects. Whether it’s skin care, makeup or hair care products, Japanese brands hold a prominent place. This article will take stock of Japan's popular cosmetics brands, and attach hot topics and hot content in the past 10 days to help you better understand the Japanese cosmetics market.

1. Inventory of popular cosmetics brands in Japan

2. Hot topics in Japanese cosmetics in the past 10 days

1.Shiseido launches new anti-blue light series: As the time spent on electronic devices increases, Shiseido recently released an anti-blue light skin care series, which focuses on repairing the damage caused by blue light to the skin, attracting widespread attention.

2.SK-II fairy water limited time discount: SK-II has launched a limited edition set of fairy water on major e-commerce platforms with heavy discounts, making it a recent shopping hotspot.

3.Japanese drug store sales rankings updated: Matsumoto Kiyoshi, a well-known Japanese drug store, announced its sales rankings for the latest week, with Hada Labo extremely moisturizing lotion and Canmake blush ranking among the top three.

4.Fancl collagen drink new flavor launched: Fancl launched a limited edition cherry blossom flavored collagen drink, attracting many female consumers to try it.

5.Kose Sekkisei co-branded animation IP: Kose collaborated with the popular anime "Demon Slayer: Kimetsu no Yaiba" to launch a joint Sekkisei set, which received an enthusiastic response from fans.

3. How to choose Japanese cosmetics that suit you

1.Choose according to skin type: Dry skin is suitable for high moisturizing products such as Hada Labo, and oily skin can choose oil-controlling products such as CPB Water Polishing Essence.

2.Pay attention to ingredients: Those with sensitive skin should choose additive-free brands such as Fancl, while those in need of whitening can focus on products containing tranexamic acid or vitamin C.

3.Reference word of mouth: You can check real user reviews through social platforms, or refer to the Japan COSME Awards rankings.

4.Trial sample: Many brands provide sample trial sizes. It is recommended to try them before purchasing the full size.

4. Recommended channels for purchasing Japanese cosmetics

5. Conclusion

Japanese cosmetics brands are rich and diverse, with good choices from high-end to affordable. The recent promotional activities of Shiseido’s anti-blue light series and SK-II are particularly worthy of attention. Consumers are advised to choose the most suitable product based on their own needs and budget. When purchasing, you should also pay attention to the formality of the channels to ensure that you buy genuine products.

With the continuous innovation of Japanese cosmetics technology, more high-quality products will be available in the future. Stay tuned to industry trends to get the latest beauty news and discounts as soon as possible.