Which brand of dry and wet powder is the best? The hot topics on the entire network in the past 10 days
As the "all-round player" in the foundation industry, the popularity of dry and wet powder has continued to rise in recent years. Based on the search data, social platform discussions and e-commerce sales across the entire network for the past 10 days, we have compiled the following structured analysis,
1. Top 5 popular dry and wet powder brands on the entire network
| Ranking | brand | Core selling points | Search volume in the past 10 days (10,000) |
|---|---|---|---|
| 1 | CANMAKE Ida | High cost performance, favorite of students | 28.6 |
| 2 | KIKO | Professional makeup in Italy, strong makeup | 22.3 |
| 3 | MAKE UP FOR EVER | High-definition, same style as celebrity makeup artist | 18.9 |
| 4 | Charlotte Tilbury | Lady's glossy feeling | 15.2 |
| 5 | Shiseido Scheming | 24-hour makeup-holding technology | 12.7 |
2. The three major purchasing dimensions that consumers are most concerned about
| Dimension | Specific requirements | Popular conjunctions |
|---|---|---|
| Skin type adaptation | Oily skin oil control/dry skin moisturizing/sensitivity skin friendly | Search volume of "Oil Mixed Powder" +35% |
| Makeup effect | Matte matte/cream/clear nude makeup | "Pseudo-free powder" discussion volume exceeded 100,000 |
| Functional | Sun protection value/concealer/portability | "SPF Powder" becomes a new label for Xiaohongshu |
3. Interpretation of new trends in 2024
1.Wet scenes rise: Nearly 30% of beauty bloggers recommend the wet technique of "powder + set makeup spray", which is especially suitable for summer makeup removal.
2.Technology upgrade: Top brands have launched "double-core powder" (dry oil-control layer + wet moisturizing layer), and the pre-sale volume of Shiseido's new products has exceeded 50,000 boxes.
3.Safety of ingredients: The topic of "No acne-causing powder" in Xiaohongshu reached 82 million, and the popularity of Japan's MINERAL series increased by 67%.
4. Expert purchasing suggestions
•The first choice for oily skin: KIKO matte version (including oil-absorbing particles)
•Recommended dry skin: CANMAKE moisturizing type (including hyaluronic acid)
•Sensitive skin: FANCL no additive (physical sun protection type)
According to the latest test data of beautiful practice, MAKE UP FOR EVER isduration of makeup(Not mottled for 8 hours) andSafety of ingredients(0 risk component) Both scores reached 9.8 points, becoming the comprehensive rating champion.
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